A mailing campaign is the sending of offer e-mails with a product, offer, information or even an invitation. The goal is to achieve a specific effect, most often the sale of a product or service. To receive e-mails with offers or information, each recipient must agree or subscribe to the newsletter along with accepting the regulations of the store, website or just the mailing campaign.

There are different types of emails and ways of sending them. Emails can be text, image or a combination of both. E-mails can be sent even via a regular e-mail box, remembering that you cannot add a large group of recipients at once because it may be treated as spam and each recipient sees a co-recipient, i.e. we share e-mail addresses with third parties. We create offer e-mails with an image, text presentation and an interactive link to the target page, if this is the main goal. In order for customers to see the images in the received e-mail, I must consent to downloading the images into the e-mail content. In such a situation, images are downloaded from the server to the recipient’s mailbox in less than a second. The result is an information e-mail with content, images and active links.