If you run an online store, it is worth considering a Google product campaign in the Google Merchant Center tool. These are advertisements presented using: photo, price, description, store name. They appear in the Google search engine after entering a keyword, e.g. white table.

Google Merchant Center is an application from the Google family used to send data about our store and products that we make available on Google. In this way, we create campaigns promoting our store and products on Google platforms. This application also allows us to manage information about our products, categorize them and exclude them if we do not currently have them in our assortment.

After creating an account, we can send information about our products, e.g. in the form of a file or using Google Content API for Shopping.

A campaign via Google Merchant Center can be run both by listing one product or many thousands, there are no restrictions that could limit the development of our store.

Google Shopping featuring products using the campaign is currently available in the following countries: Australia, Austria, Belgium, Brazil, Czech Republic, Denmark, France, Spain, Netherlands, Japan, Canada, Mexico, Germany, Norway, Poland, Russia, United States, Switzerland, Sweden, Turkey, Great Britain and Italy.